STRAPLINES + TOV

Great straplines don't just make brands memorable; they're the essence of any great strategy that can live and breathe throughout your business. Your tone of voice should effortlessly spill out of this and become part of who you are and what you represent. You will only ever get vanilla from a machine. If you want to get noticed, ask a writer and put a flake in it.

Client: Claimaroo Insurance

Challenge: Give an Aussie accident claim firm a personality nobody can ignore.

Copy sample:

Say hooroo to the hassle of compensation

If you’ve had a bash and it wasn’t your fault, it’s time you spoke to Claimaroo. Unemployed? No worries. Retired? All good. You might not think you’re in the best place to make a claim, but we’re here to make sure everyone gets a fair go.

Our simple online system means you can forget the box ticking and get a personal Claim Mate to chat through the whole thing. It’s time to say hooroo to hassle, red tape, and big fees and G’day to quick and simple compensation.

G’DAY SIMPLE!

Hooroo to boredom
Our online forms are really simple and quick to complete with no complicated, legal mumbo jumbo.

Hooroo to red tape
We can help you even if you’re retired, unemployed, claim Centerlink benefits or are claiming under $25k.

Hooroo to waiting
One of our expert Claim Mates will call you back within 15 minutes and give you an idea of how much you can claim.

Vicks says:
I loved working on this cheeky Aussie insurance campaign. Clients that let you have fun with words are the best. Claimaroo wanted to lean heavily into local culture and the target audience's humour while not forgetting the serious subject matter. ‘Hooroo’ means ‘See ya later’ in Australian slang and provided the perfect wrap-up for communicating the tactical benefits. Green Copy + Brave + Studio K.