BRAND NAMING + POSITIONING

If you need help to nail your brand positioning and comms strategy you need a talented writer. Whether you're just starting out or looking for a refresh finding the right words is so important for your brand. Friends and family can offer up great ideas, but there’s a real art to coming up with positioning that conveys what you do, in a unique way, that isn’t already copyrighted.

Client: Practically Family

Challenge: Develop an original name and tone of voice for a start-up childcare brand.

Copy sample:
We’re the storytellers, the moment makers, the outdoor adventurers and the dream weavers.
We’re here to make school holidays magical - full of joy, new friendships, and the freedom to be themselves. Whether your kids like sporty days or crafternoons, running wild or setting their imaginations free, our child-led days are packed with fun and unforgettable adventures. With local school locations, flexible booking, and a qualified team that truly cares, we’re the holiday club kids love - and parents trust.
Visit the full site: www.practicallyfamily.co.uk

Vicks says:
This start-up came to me before they even had a name. After several rounds of options, my client chose 'Practically Family'. It felt just right to align with their vision of more personal, flexible childcare. I worked with a local designer to develop brand videos, web copy, parent packs, uniforms and tote bags. The launch was a huge success. Proud Mum moment? The brand has continued to grow and flourish. along with its children. Green Copy + Agent Within + Studio Dotto