PUBLIC HEALTH CAMPAIGNS

Client: Blackpool Better Start

Challenge: Educate pregnant Mums and their support network about the dangers of drinking during pregnancy.

Copy sample:
Concept 1: Sight
Impact: Vision problems
Superhero: Superman

Headline (Mum): GIVE YOUR BABY SUPER SENSES
Sub-head (Mum): “I’m going alcohol-free to protect my baby’s development”
CTA (Mum): Be your baby’s hero, keep alcohol at zero
Headline (Supporter): PASS ON THE POWER OF SIGHT
Sub-head (Supporter): “I’m helping my partner go alcohol-free to protect our baby’s development”
CTA (Supporter): Be a baby’s hero, keep alcohol at zero

Vicks says:
The feedback on this campaign was uplifting. One of the NHS speech and language therapists for paediatrics said parents on her caseload asked about the harms of drinking in pregnancy after seeing the bus backs. She said if we could just change one person's attitude, it could be life-changing. It feels so good to make a difference with words, no matter how small. Green Copy + Brave + Studio K.