BLOG POSTS + OPINION PIECES

A well written blog post can feed a hungry algorithm. I regularly write for healthcare clients and ghostwrite for medical professionals who want to add the human touch to their brands. I’ve also written thought leadership pieces and whitepapers on a variety of topics, from data analytics to manufacturing.

Client: Various

Challenge: Boost engagement and conversion for brands across multiple sectors.

Copy sample (healthcare):

Does Dry January work?

Giving up alcohol can never be a bad thing, can it? You can save money, lose weight, and improve your overall health. For people who drink to excess it can also be an opportunity to reset their relationship with alcohol and return to a more fulfilling life.

However, if you’re one of the 9 million Brits who are attempting Dry January this year you may be wondering how long the benefits will last. Will you be a changed person able to confidently tell your GP you drink under 14 units a week or will it reveal a more serious dependence on alcohol?


Vicks says:

Over a two-year period I wrote blog posts and SEO-optimised landing pages for a private healthcare client. They specifically asked for a writer with lived experience of their therapy area. Having faced similar struggles with family members I could write compassionately and really connect with the reader. I love writing with purpose and knowing my words may help others. The company is now launching its second UK medical facility. We must have been doing something right. Green Copy + Various clients.